Dominant manufacturers have duped Mom & Pop retailers into believing that price-fixing is in their best interest.
But ultimately, price-fixing
kills innovation (i.e. why innovate when you can just charge more?). Innovation built America; it's what used to attract the best and the brightest from all over the world. But now, foreign-student applications for post-graduate studies at US universities are down. If you're a xenophobic burger flipper, that might make you happy. But when you hobble US innovation that's un-American!
The American Antitrust Institute (AAI), economists and many retailers all agree that the Leegin decision, one of the most contentious 5-4 votes of the Supremes, only helps dominant manufacturers, but hurts everybody else by killing innovation.
Dominant forces in the dive industry have colluded for decades. Read the prosecutions by the
Department of Justice and
Federal Trade Commission. The dive industry was caught hobbling innovation with astonishing levels of collusion (retailer boycott, ad lockout, disseminating plans in newsletters to resorts, directly involving training agencies and retailers). But old habits die hard...
Paraphrasing an earlier doubt: "How can you cartelize an industry if there's more supply than demand?"
What's unique to the dive industry is "Risk Management" (details of how this glue binds elements of the industry together are for another time).
Actually, the dive industry is a great Petri-dish to examine what happens when you've got an entirely unregulated industry (what the government didn't prosecute could fill a book). Those at the top of the pyramid win, and the vast majority of retailers are just cannon fodder, passing their hard-won income up the food-chain.
Collusion, masquerading as "prudence," kept Nitrox virtually off the market for 10-years.
NONE of this is the fault of retailers. Heck, they're the ones -- and their children --
at greater risk of bone and
brain lesions. Not the folks at the top of the pyramid
who lied about the "hazards" of Nitrox (who didn't want to lose control to the innovators who were branded as "free-riders"). The real victims are the retailers who are sold a pot 'o gold if they follow the advice of the industry's leaders, not realizing the ethical rabbit hole they're encouraged to descend (for the good of the industry, Comrade!):
In dive accidents, it's not the proximate occurrence, but the cascade of dominoes that results in a tragedy. If you can stop the first domino you can avert a tragedy. Price-fixing (the first domino) is the mechanism that allows all the other mischief to fester. Want a concrete example?
The "SPG-War" in the early days of the recreational dive industry irrefutably killed some divers (recent post RE diver-to-diver equalizing tank pressure).
Weak retailers argue that without price-fixing, no retailer can afford to provide quality services to divers. Consumers might believe that argument if industry leadership did a truthful job of mitigating problems. Instead, consumers trip across random research, such as carbon monoxide / air-quality problems, buried on websites, and such problems never get fixed:
A random sampling of US dive retailers found over 10% of tanks had at least 2X the allowed limit of carbon monoxide in air; 20% of Nitrox fills could cause fatal oxygen toxicity spasms or increase risk of DCI.
For over 90 years, prior to the Leegin decision, price-fixing was automatically (i.e. per se) illegal, according to the Sherman antitrust act. Now, if a person or company believes that an instance of price fixing violates Sherman 1 (one metric is that it harms consumers), the injured party must litigate based upon "Rule of reason." But not even state attorney generals can afford such tortuous litigation, per their own testimony at recent meetings.
The USA is now the only industrialized nation that allows rampant price-fixing.
Senator Kohl's legislation will most likely be introduced in the next 100 days of the new administration. Kohl has powerful co-sponsors.
If humans all behaved 100% ethically and morally all the time, I probably wouldn't have a problem with price-fixing. But as an industry insider, I see what games occur in the real world. If you force businesses at all levels to compete on a level playing field, knowing that the next garage innovator could put them out of business, then the dominant companies contribute their fair share to society, using their economies of scale to innovate even more. But with price-fixing, they just get fat and lazy. In diving, they also get dangerous to consumers.
BTW, AL and SP gear has sold at Thailand and Singapore consumer tradeshows for about 40% to 60% off of US list prices.
In February, Oceanic's Australian distributor
was caught red-handed for price-fixing.