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If students really learned to dive, and felt comfortable in open water after their basic course, the drop out rate would be reduced and the retention rate increased. This would, quite obviously, grow the number of divers and the industry overall.
I'm not sure where this idea comes from, but it's always struck me as some what off kilter.
From my own observations and experiences anyway, most students show up at our classes with the expectation of diving on a vacation (often a honeymoon or special anniversary once-in-a-lifetime trip) and indicate no real interest in diving beyond that point.
If we made the courses longer and harder so that "students really learned to dive" (I guess you see us teaching them to drown with grace?) then those students wouldn't start to dive and our class size would drop precipitously.
The folks who become local divers are precisely those people who take a quick course, find they love it, and continue to dive locally. I've met exactly one student who choose to learn to dive because he wanted to dive in local waters.
Maybe this view is realistic in some locales, but I suspect over-all it stems from a lack of appreciation of the average person's situation.
People who make around $50k a year on average aren't taking warm water vacations regularly, they on average don't buy thousands of dollars of gear to support a hobby, and they on average aren't going to become regular divers. But many of them will drop a few hundred dollars to get the certification to say they are a certified diver, and they'll go dive on their once in a lifetime vacation.
Not everyone is a doctor or lawyer or successful business owner or has the benefit of living in a dive vacation destination.