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1) at the club presidents house (where meetings are held) 2) every club member would have access during business hours 3) we all do. Our dues would pay for maintenance. 4) I'd say that 90% of our members are certified for air tank fills, having taken the class. I myself took it. It's not hard...

I buy air/gas at my LDS for $3 a fill for air. Save a dive? I prep well, so never had a need for that. I carry backup mask straps, drysuit seals, o rings, etc. Bought my drysuit online with their measurement help & info, so that went swell. Vis and hydro I do at the LDS. Like I have said...

HA! That's funny. I remember radio. (PS No one listens to the radio anymore. Music that someone else picked out for me? How 1989.) More than ever, people are ad-adversive. Commercial on the radio? My finger is on the button to change it right away. TV spot? I cannot remember who was president...

I buy online exclusively, and free shipping is included usually above $99 or so. The few times I have had to pay for shipping it still beats my LDS by a mile price-wise. As far as needing service, I just take my reg to the manufacturer (many are local to me, though that doesn't work for...

That's gotta be tough to have someone else setting your prices for you. It takes you and your shop completely out of the equation of being able to turn a profit when someone else far away decides what your profit shall be. Hope this other person knows my books well and knows what I need to make...

Sport Chalet (a Dick's sporting goods competitor out here in CA) has SCUBA gears/sales/training/air fills and even pools on site in some of their stores.

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Did ANYONE in Vegas have a thoughtful, agreeable conversation with you? From here, it sounds as though it was an exercise in futility.

So...what'd you learn in Vegas?

I've been looking all over for this ad I put in one of my sketchbooks in ad grad school, but can't find it. It was for a used high-end sportscar dealer. Newspaper ad. Won a lot of ad awards. It showed a small line drawing of a Porsche 911 and had the dealer name/city, number, etc. The headline...

Agreed. On two of my trips to Hawaii/Maui, I went out on a dive boat, and I was the only diver: the rest were snorkelers. On the trip out, they talked amongst themselves. We all dropped in, we were all floating on the surface, I deflated my BC, and swam after the turtles and shot foto/video...

It's long, so I'd trim it for public 30 (or 15?) second consumption, but with the right focused media buy you could do worse. The idea/feeling is there.

Congrats on the new venture. Talk to everyone you see @ DEMA. I'd seriously love to hear what YOU hear there. Do LDSs even think there is a problem? How would they solve it? Do they feel DEMA hears their concerns? Can't wait for the consensus from there!

If only indeed. So...what shall we call this new shop? :) I wrote a few lines many years ago (when I saw the same things we're talking about here happening then) that I have been thinking about recently...hmmmm Really like your thinking and you taking the time to spell out what you and I...

You might not see "ads" for them, but you have an awareness of them. I don't see scuba having this same awareness among the general public.

Interesting thoughts, but I see the elite rich diver as not really helping the industry much. For training, they'll hire a private instructor, likely not affiliated with a LDS. For gear, since they do everything else online, they'd buy gear online, and bypass the lowly LDS and his dingy shop in...

True. I don't take dive trips often, and when I do I set it up myself, don't want or need any "entertainment" lined up for me on the trips, own all my gear/tanks/drysuit, etc, and I dive every single week usually 1-3 dives, so I only need air fills (though I have enough tanks that I only do...

Yes...Go RV-ing is a perfect example how folks could work together and come up with something. If I was a LDS, I would gather like-minded folks together and...demand that DEMA 1) hand over good reliable numbers of the marketplace and then 2) put some marketing in effect. And you're gonna say...

I had a feeling from reading your posts that you might be in the ad world as well. Congrats on making it "over the wall", since you said you were a "former" member of the family. As far as PADI (and the other training agencies) and their efforts at all of this, sure, they (and any other...