Hmmmm....surprised this hasn't caught anyone's interest. If it works the way it says, it could be really big for reducing sharks as a percentage of bycatch in commercial nets and accomplish a great deal in the way of repelling sharks from public beaches and surfing events, thus reducing the already miniscule but high profile incidence of attacks. It doesn't appear to harm the animals, plays directly on natural chemical compounds and the instincts of the sharks, and has an almost immediate effect.
I too love getting wet with these wonderful animals, but I think right or wrong, it might be in their best interest to stay clear of swimmers in the water and from the commercial fishermen who aren't deliberately targeting them.