For pre breathing on the surface, I agree.
But here's a snip from the article. Keep in mind most freedivers will do a bunch of dives throughout the day.
Fattah has even investigated exhaling at the surface, taking a single kick to negative buoyancy, and then breathing nitrox at 15 m/50 ft, thus eliminating most of his CO2 load, which is typically generated in the first part of the dive, and then continuing his descent. Note that a breath from a regulator at 15 m/50 ft, that is 2.5 ATA gives the diver 2.5 breaths of air. “It gives you a huge advantage, with all that oxygen and little CO2. Someone in top shape could easily do a 10-minute dive” he said.
Clearly, the reclusive Fattah, who has an unorthodox approach to diving is not shy about his views. “I’m an advocate of nitrox. It adds a dramatic safety factor and practically eliminates surprise blackouts. I have had close calls with air but none on nitrox, not even close,” he said.
There's nothing clarified here. Kick to 50ft. and then start breathing nitrox. Well, for how long? One breath? A few minutes? What computer is going to keep track of nitrogen loading for this type of diving? Do 50 of those dives over the course of a few hours and you may get bent.
There's another issue with his statement regarding blackouts. No doubt if you do the same profiles as you would normally you would be reducing the chances of blackouts, but in the same quote he's talking about the benefits of extending the dives. The extended dive could very well put you back into the same or greater blackout risk. If you increase your o2 by 2.5 ata's, but extend your dive by 2.5 times, did you really increase your safety factor? Especially since you now have to start exhaling at 50 ft. rather than at or near the surface.