Ok, this is creeping me out. I've been watching most the shows (thank you tivo for killing the advertisements which are incredibly abundant). Now I've had a good many dives with sharks and love most of them (I'm personally not going to go out of my way to dive with great whites, tigers, bulls, or oceanic white tips. If they show up I'll be very "aware" of them. Anything else, Yay, focus quick, snap. But I have never seen so much blood in the water! The reenactments are worse than texas chainsaw massacre. Incredible amounts of blood. Usually I really enjoy how much shark week focuses on educating folks about the deplorable state of shark survival. This week they are going for blood, gore and scare tactics. Then at the end of the show they toss in the obligatory "of course sharks have much more to fear from people than we do them", 100 million killed each yr. Then we on to the next bloodfeast. Where is the balance?? So far I've had a couple of clients and my brother call me to warn me not to go diving anymore. I'm not the only one who sees the new focus. They seem to be going with the old "If it bleeds it leads" philosophy. The quick little disclaimers at the end of each show isn't getting through the clutter. I'm not a happy camper about this!