Lead_carrier once bubbled...
The kicker with ScubaPro is that once you make that order you are expected to increase it every year. If you miss a year or so the rep will finally show up and tell you that you will be required to purchase $$$$ or your franchise will be pulled. It doesn't matter to him since he will open another shop just up the road and meet HIS numbers.
Sounds like my friend that used to have a Hot Springs Spa store. They dangle a free trip (hawaii, italy, etc) to the dealers that sell x amount of hot tubs every year. After you make the first price goal they raise it the next year, and after that they raise it again, etc, etc. After 3 years,It got to be so bad that he had no chance in hell of making the goal. He ended up selling off that side of the business and focused on the car stereo business, which seems to be more profitable.