Iguana Don,
I have no opinion on Rodale's in either direction. But as someone with a background in statistics, it wouldn't be too hard to attempt to prove/disprove Warhammer's hypothesis.
What you have to do is take the past five years of Rodales and count the amount of advertising done by a number of companies in the same league. Then compare in the proper formula the amount of advertising done to the ratings Rodale's has given the equipment to see if a moderate or strong correlation exists.
This would give you a pretty good idea if Rodale's was heavily influenced by advertisers or not. Of course other factors come into play. For example, even if we don't agree they're tops in regulators, most would agree that ScubaPro is at least pretty good. Because they're a large company we'd also expect them to have been able to buy lots of ad space. Still, the research could be enlightening.
It's interesting to note that Rodale's have been very attentive to this topic recently. I think it's been the subject of two of the editor's articles in the front recently.
I have no opinion on Rodale's in either direction. But as someone with a background in statistics, it wouldn't be too hard to attempt to prove/disprove Warhammer's hypothesis.
What you have to do is take the past five years of Rodales and count the amount of advertising done by a number of companies in the same league. Then compare in the proper formula the amount of advertising done to the ratings Rodale's has given the equipment to see if a moderate or strong correlation exists.
This would give you a pretty good idea if Rodale's was heavily influenced by advertisers or not. Of course other factors come into play. For example, even if we don't agree they're tops in regulators, most would agree that ScubaPro is at least pretty good. Because they're a large company we'd also expect them to have been able to buy lots of ad space. Still, the research could be enlightening.
It's interesting to note that Rodale's have been very attentive to this topic recently. I think it's been the subject of two of the editor's articles in the front recently.