Based on what I saw in that thread, it's totally understandable.
Maybe just reduce commenting unless it's questions in your sub-forum like I see of the one other brand that likes to engage their customers do. It was their customer service/engagement that finally convinced me to go with them and it is why I'll be buying from you. I'm sure I'm not the only one that this is the case.
Engaging with the customer is good. Just maybe adjust how much, where and only when really needed.
Maybe just reduce commenting unless it's questions in your sub-forum like I see of the one other brand that likes to engage their customers do. It was their customer service/engagement that finally convinced me to go with them and it is why I'll be buying from you. I'm sure I'm not the only one that this is the case.
Engaging with the customer is good. Just maybe adjust how much, where and only when really needed.