Not at all. What Mike is saying is that for a shop to be successful they need to have both. The local shop I teach through
www.diveworld.us has an online presence and sells gear through it as well. He also has 6 instructors from 3 different agencies that use the facility. We all support the shop but myself and at least 1 other instructor utilize online resources as well. I may want to go out and dive with DRIS sometime, or drop in and just say Howdy. I bet I get a good deal from them if I decide to buy something while I'm there.
I have a post in the Business to Business forum asking if any shop would like to increase their customer base by working with independent instructors from SEI. Mike is one of those who would welcome it! I also have an article coming out in Currents ( SEI's leadership newsletter) on how to work with a shop, how to approach them, the attitude to take, etc. All of it is geared towards supporting local shops. Those who would choose not to work with us have only themselves to blame when we send our students elsewhere for personal gear, bc's, reg's, even trips. It is much easier for me to see DRIS advertise a trip to the keys or Bonaire and give him a call and see if there's room for 5-10 more.
If yes, I'm betting I get a break for bringing him the new business. Same as if I lead a trip for the shop I teach thru. The owner sets it up, he cannot go, I lead it. My trip is free or reduced. A shop that supports local divers and instructors gets supported in turn. Those who do not don't. I've got two new regs coming from DRIS.
I watch his trip page every so often. If a student wants to go to BF Egypt and my shop is not going there but Mike's is I'll refer them. Why not? Plane fare is usually included in trip prices but not always. So what if one of the spots he books is taken by someone from Pittsburgh and they meet the rest of the group at the destination. Everyone is still happy. The group number meets the resorts requirements( Mike gets his trip portion comped!), my student gets his wish, plus meets new divers!
Next time I post I'm going to East BF Egypt maybe he'll refer someone to me who will fill my group out. We need to work together. On line and off. In this economy it;s the only way we'll survive.
Damn Mike, You beat me to it!