Underpricing the competition vs. actually surviving vs. charging a fair price

[Akyla]

I too found the Adwords to be a waste of money. All the click costs were coming from bogus east Europe web sites. Never got anything from it but costs. The best money is on a decent standard web site and most new business comes from that or my direct contact efforts. Turtle you are in a slightly different market than diving and the cruise business might just be different animal but that is a good start. You need to find out from current customers where they got to you from and consider more of that.

 

[grouchyturtle]

Non of the sailboat guys seem to be doing anything with google. My boss swears by Adwords...of course he's not running a charter. Basically I need a lot more reviews on TripAdvisor and Yelp...and to keep re posting that Craigslist ad.