Be very wary of the Colorado model for SCUBA shops; we have some unique demographics here. Much of the population is young, fit outdoors types and theres a lot of disposable income in the greater Denver area (Boulder especially). Diving is just another outdoor sport to these folks, and the shops make most of their money selling training and equipment and trips to folks that only dive once or twice a year on trips to Cozumel. Most are equipment junkies so theyll buy entire setups, dive a couple times and then let it sit in the garage when they move onto whatever next sport they want to get into. Get outside Denver and things change radically. Colorado Springs, which is a big city, can only support two dive shops. We had three for awhile but one went out of business. Contrast this to Denver where there seems to be a SCUBA shop on every other corner!
The SCUBA travel industry in Colorado is huge. 99.9% of the SCUBA divers in the state travel to warm-water destinations exclusively. Those of us that dive locally hardly warrant consideration in the shops yearly planning. I know of only one shop that has successfully managed to run a trip to California. All the divers I talk to about California say the same thing: Too cold.
For those that have followed my posts for the last year or so know Im pretty bitter about quality of basic SCUBA training. This may give you some idea why; the instructors here are Nth generation PADI graduates, and all they know is how to teach and dive in warm water. Instructors who only teach and dive in warm water have taught them, and theyll go on to teach the next generation of instructors. They dont know what they dont know. There are exceptions, but theyre few and far between. I was unable to interest any local instructors in the DIRF class; heck, they have over a thousand dives under their belts! What could they possibly learn?
20% of the video taken during our DIRF class was not of us, but of instructors doing absolutely insane things with classes, like hanging onto the platforms because they were unable to control their own buoyancy. Within the first 10 minutes in the water Andrew, the GUE training director, rescued a woman coming up from about 50 with no mask and no regulator. She was bolting. Her instructor surfaced a couple minutes later after Andrew had gotten her over to shallow water and calmed her down.
Colorado shops are successful because the demographics allow them to be successful, not because they have any secret to success. In my opinion in the vast majority of cases theyre successful DESPITE their numerous shortcomings.
Roak