John,
Our department did something similar years ago and we were fortunate that the reporter that covered our department was already a certified diver. We invited him to a training session and ended up placing him in a full face mask with underwater comms, then had him conduct a simulated search pattern in pretty dark water. He was a good diver but quickly realized the challenges we faced.
The article he wrote about our training session was excellent and we had terrific press for years. We had a good understanding of what he needed to do his job and he understood what we needed.
After that reporter moved on to a different beat we buddied up with his replacement (a non-diver). We took the guy out on our boat during a training exercise and invited him to other dive training operations. When the team was planning a recovery operation, we would give him a call and let him know what was going on as long as the operations were not LE sensitive in nature. There were times when we would put him in a PFD and alow him to "cross the line" if the incident was not LE sensitive. He understood that there were times when we could talk and times when we couldn't. The bottom line is we had a good relationship and excellent press.
Because of good press, we also good a pretty good budget and had the support of our chief officers. My last year as FTO on the dive team I had a budget in excess of $260,000. We had a DRI trained PSSI/DRIT on each shift and each diver at the marine rescue station was assigned his own Viking dry suit. All thirty members of the team were given their personal set of mask, fins, snorkel, weight belt, a cutting tool, a full wet suit, an U/W light, booties, gloves, chest harness, sun screen and gear bag. Our "team equipment" (shared) consisted of six SCUBA units with Interspiro full face masks, OTS comms (both hard wired and wireless), Sea Quest Black Diamond BCs, Aqua Lung regulators, Suunto Cobras, Fishers Pulse 8x metal detectors with various sized heads, additional Viking dry suits, search lines, etc. In my last year we also replaced our 25' Boston Whaler with a 27' Boston Whaler running twin 250HP Yamaha engines and we replaced our 4 meter rigid hulled inflatable boat.
I credit the fact that we worked well with our local press, had successful missions, had good equipment and (most importantly) a well trained team consisting 33 great guys. If our press had been poor I don't think things would have been as good.