Anti-Hero
Contributor
I guess I'm pretty lucky here. We have 3 local dive shops and they're all fairly good; each with it's own good/bad attributes.
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I agree with this. I also think they tend to be a little clubish. Regular patrons get more attention than walk-ins......I have seen the employees at my LDS act in a standoffish manner that would have offended me if I had not know their personality already. Not great for the new and potential customer!
Depends on your definition of valid. Business owners are free to set their own rules, for the most part. It may not be a smart way to run a business ... and it may cost them customers ... but it's still their choice.
We have a shop in our area who has asked several divers to leave his shop and not return because he found out they were buying stuff on the Internet. Personally, I don't think it's a smart way to run a business ... but it's his business, and his call how to run it. I know quite a few people who are incredibly loyal to that particular shop. I know an almost equal number of people who won't go near the place. Bottom line is that he's decided to pick and choose who he does business with ... which as a business owner is his right to do.
Maybe if people would quit using shops as "dressing rooms" to go get all the right information they needed to make their Internet purchases, things like this would happen less. You can fault the shop owners all you like, but when they spend an hour or more of their time making sure you've got the information you need to purchase the right gear ... only to find out later that you then purchased it from an Internet site to save some $$ ... then they have a justification for treating you like you're wasting their time (because you are).
Sometimes it falls back on the customer. Using a dive shop for sizing information when you know you're gonna purchase from an Internet site ain't cool ... but a lot of people do it anyway. So in that respect, there's two sides of this story that need to be examined. Customer relations is a two-way proposition ... and the customer ain't always right ...
... Bob (Grateful Diver)
Twenty years ago I stood in a pit and traded commodity options for my own account. Just me, my life's savings, a PC, and a part-time clerk--oh yeah, and a good yelling voice. Customers were sophisticated, even back then, but we in the pit enjoyed a "time and place" advantage. We could react to market changes faster and with more complete information than the customer on the other end of a phone line. I once made $360,000 on a trade that a customer was 30 seconds late in cancelling. It took me another three minutes to completely offset the risk--not a bad three-and-a-half minutes' work. I am in essentially the same business today. I have a staff of quants, hundreds of millions of borrowed dollars at risk, and a huge investment in IT to exploit razor-thin profit margins and gain an edge often measured in milliseconds. The near-perfect dissemination of information has put everybody on equal footing, and the only way to make money is to be better than your competitors. I know how the LDS owner feels as he watches his niche shrink, and he has my sympathy. I miss the old days too, but clinging to them is not an option.The dive shops once relied on blissful ignorance of the consumer and they could get away with telling them that their brands were the best and everything else was junk, and the dive agency they certified students through was the best. They could also get away with telling people that the price was the price.
Pre internet you'd have to see a price advertised in the back of a magazine then call that shop where ever it was and order it. You had to rely on the person on the other end to tell you about what you were buying. Before magazine ads you went into the LDS and all aspects of the dive business went through them almost 100%. I say almost because there were some mail order back then.
Now every manufacturer has a site and online dealers have extensive review pages where consumers can compare prices and features.
I know how the LDS owner feels as he watches his niche shrink, and he has my sympathy. I miss the old days too, but clinging to them is not an option.
I agree with you. No matter if they are loosing buisness to the internet, the competitor across town or just no one in that are cared to dive any more it really does not excuse the fact that they are digging their self a hole for financial ruin.
I look at it in a simple manner. If you are running a buisness that makes you unhappy then sell it and do something that makes you happy. Dont drag everyone else down around you!