As a respectful rebuttle to the folks "Hating" on the internet dealers and "flaming" those who use them: I am a new diver and a college student. Money is tight for everyone. I just recently bought a full set-up (minus tanks) and bought it all from internet dealers. In total for BC, regs, wetsuit and accessories I spent $759.00 online.
In the year that I have been diving I have spent, at my LDS, for mask, fin, snorkle, boots (first OW class), OW training, Misc. accessories (gloves, weights), AOW training, plus equipment rental prior to having my own gear: well over $1100.00 and I am scheduling my nitrox cert. classes soon.
In otherwords...the LDS offers certain things that I can't get elsewhere (or at least not a better deal) and I spend my money with them for those things. If LDS just "can never compete" with internet dealers for hardware, then the market will eventually force them oout of that side of the business.
That being said. I also agree with Firewalker that going into your LDS, spending hours trying on their gear, getting their advice, and taking up their time and then buying off of the internet (especially if you were planning to do that all along) is, IMO, kind of skeazy (that's college talk for Sneaky and shady
.
Anyway, there are more ways to support your LDS than by buying hardware from them. If an LDS can't survive without selling harware at 40%-60% higher than the going (internet) rate, they might need to charge more for the services they can provide that has less competition (like classes, airfills, rentals, servicing, etc...)
Just my thoughts.
Good diving...