Mike, there's a certain kind of mindset that is required to run a business and make it work. Some will call that "ruthless", others have less-pleasant names for it.
The question is, who do you direct it at?
If you do a bit of research, you can find out my real name. Type that into a Google search and your eyes will bug out with what you get back. I've got three groups of people who know me in my former industry - those who love me, those who hate me, and those who are ambivalent but respect how I got where I am and that I took the time to analyze and learn. There are plenty of folks in all three groups, particularly the second, and an awful lot of those are either former competitors (in one form or another) or vendors.
Funny how that never even slowed me down.
If I were in your position I'd either find a way to exploit the restrictions or find others similarly situated and band together to knock them down. Frankly, I suspect the latter would be the correct decision, but without talking to a LOT of people I couldn't make the call with precision.
I'm going at this from the perspective of a consumer, and will continue to chase the matter. Why? Because its right. I'm not in the business and have no intention of getting into it. Most of what I do these days I do because I think its right. Then again, most of what I did before in my business I did because I thought it was right, even when it REALLY got others in the industry upset
Its a mindset thing Mike, not a personal attack....
As for the price and other vertical market restraints, either they are real or lying to customers is endemic in this business. If the latter, then every LDS that I've ever been in has permanently destroyed my trust and my response is to drive as many customers from them and towards the mail order houses as possible in an effort to repay their kindness. If the former, then its against the law, and needs to be stopped.