Subscribers (go red) can turn off the ads.
Honestly, since the change over I have been on exclusively from my phone or tablet. Its been alot more functional than tapatalk. Tapatalk puts ads in the time line feed that look like threads. Here the ads are in the perimeters.
For shortcut, I saved the URL to my home screen.
I really think the new platform is configured nicely for mobile devices. It is very nice on my iPhone, better than it was on the iPad, but not as nice on the MacBook. Change is never fun. I'm starting to get use to it.