Don't pee in it.
Plus what other folks said. Think of it as diving in a bubble. 'Cuz you know, you're diving in a bubble. And the air will move around. So you want just enough in there to keep "stuff" from getting squeezed, and not so much that if that bubble shifts from one end to the other, it's going to cause a huge problem. A lot of this has to do with proper weighting.
Some people nail it in a couple of dives, others seem to take forever.
But really, don't pee in it. Or put a P-valve in.
Have fun.