What if under a DeepSeaExplorer scenario, one diver continues to search for the lost buddy until his gas runs out? By that time, it's definitely too late to call for emergency services, because the only thing left to do is a body recovery. What if he follows normal protocol, i.e. surfacing because the viz topside usually can be measured in kilometers rather than meters, and a buddy only 50m away can be easy to spot? A far better plan if the buddy persists in not showing up, may well be to holler to the dive leader/boat tender/guy on the shore to call 112, preferably some five minutes ago. When you know that competent and properly equipped personnel have been notified and are hauling a$$ to get to the site ASAP, you can descend and try to locate the missing person on your own without search training and relevant equipment (e.g. a line reel).
There is of course no single solution to a dilemma like this, but the way I dive, my plan will be better suited to the situation than DeepSeaExplorer's plan at least nine times out of ten. In the situation I referred to in a previous post, about the diver who got separated from his buddies and continued the dive, the rescue divers and the ambulance helicopter were on the site before the stroke decided that he felt like surfacing. That means that trained rescue divers actually had a chance to locate the guy before his gas ran out.