It's only a "minor population" if they plan on doing a lot of walk-in business.
If they plan on doing internet orders, that location gives them 3 day ground UPS delivery to almost the entire continental US and Canada anywhere near the US border.
Terry
Why do they need an Aircraft Hangar to operate this internet business? I think that I missed the line about competing with Scubatoys and LP on their website or in the article. I stand corrected if I misread that part. Is that really why they built that giant white elephant? You really think that shipping fees is what separates LP and ST from the rest? That's funny.