quimby
Contributor
Do you think a 57percent profit margin for a Dive shop is reasonable???
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As others have said, a markup is quite a bit different from a profit margin. Buying something for 43 percent of what you sell it for means a 133 percent markup. Selling something for 157 percent of what you buy it for means a 57 percent markup.quimby once bubbled... Do you think a 57percent profit margin for a Dive shop is reasonable???
Before you bought the computer you're reading this on, did you think about the markup on it, or just the cost/value?