Who gets the benefit? It all depends upon your dive profiles.
If relatively deep, long and aggressive, then you can benefit.
If shallow and conservative, then the dive op benefits ($$$).
So far everyone is mentioning the physiological benefits of Nitrox. You have to also remember there are physiological downsides also. In your Nitrox class you should have been taught several key concepts:
-- less partial pressure of Nitrogen increases your NDLs (benefit)
-- higher partial pressure of Oxygen causes 2 problems: If high enough you can have a seizure (CNS toxicity), and if long enough can cause respiratory irritation (Pulmonary toxicity). Yes this is overly simplistic...
-- ANY nitrogen/oxygen mixture is essentially equally narcotic.
What does that mean IMHO?
If you are diving shallow, but long and repetitive dives than the pulmonary toxicity of Nitrox may be a disadvantage and unless you are reasonably close to NDLs you are getting no benefit. Risk > benefit.
If you are diving deep, and/or repetitively such that you are getting reasonably close to the air NDLs then Nitrox probably is beneficial.
If you are diving profiles (depth, bottom time, repetitive dives) that you have to limit because of air NDLs then Nitrox gives you the option of longer dives. Benefit > risk
Remember that in the case of oxygen; more does not equal better. Nitrox is a trade off between the dangers of oxygen and nitrogen. That is why trimix came around. Less narcosis, less oxygen damage; but much higher costs and I'm sure there are risks I haven't learned.
In my personal diving profiles Nitrox is a waste of money. It seems my buddies air consumption is always my limiting factor. As my buddies get either bigger tanks or get better at air consumption then I might consider using Nitrox.