mike_s
Contributor
as far as LP and scuba toys and the such, the person who said volume is correct. the BIG difference is that if they are an authorized dealer they can not sell the gear below what is called MAP ( manufactors adverised price ). this price is the same for all authorized dealers, the only difference is the profit the shop will make. they have a different price for dealers depending on how much of a manufactors gear they but a year.
wrong, wrong, wrong.
There is nothing keeping an authorized dealer on most brands from selling below MAP. MAP is ADVERTISE PRICE like you said. Not Minimum SELLING PRICE.
Dealers can sell it for what they want.
MAP is designed to keep "nationally advertised" prices from having one large dealer undercut another dealer on ADVERTISED price. However, once the customer is in the store, they can "quote" a price of whatever they want.
Since this thread is about Leisure Pro, when they became an authorized dealer for many brands over the past couple years, their advertised price on their website rose because of MAP. You can still call LP on the phone though on decent sized purchases and negotiate a lower price. (Just like you can at your LDS).
The only manufacturers that have a problem with selling below MAP is Aqualung and Scubapro, who don't want dealers to sell it below 10% off MSRP (Manufacturer Suggested Retail Price.... or "List Price"). Of course LP doesn't worry about MAP with them as they are not authorized dealers. They can undercut pricing as much as they want. that's what makes them a force in this industry.... because they can...