We put the pressure sensor outside...... The Galaxy SIII has a pressure transducer that measures altitude ...... but who's going to produce one with a depth gauge and make it waterproof to 130' or more .....
There are also several manufacturers already making underwater housings for the most popular smartphones. We don't need to reinvent the wheel .... We use the ones already available.... there are a lot of different phones, so you either make a dozen (or 50) different housings or limit yourself to the market of just a few popular phones. .....
We think this type of product should not be seen as an alternative to a dive computer. It is a different animal..... most people upgrade phones fairly often, probably making the housing obsolete within 2 to 4 years. ..... but it's probably still a significant percentage of the cost of a dedicated dive computer.
It is an underwater camera (with integrated compass and digital logbook) that displays / compute diving data.
Drawback? Apps DO crash (so DO NOT USE this as your PRIMARY dive computer)