I originally wanted the rescue, due to I feel, it's high visibility. That more reflected the visibility of the Viking, which I liked in murky water. After careful consideration, I did not like some of the wording on the suit, so I opted for the black.
I myself personally, am not as concerned about a company going out of business, as I am about that same company being swallowed up by a conglomerate. It has been my observation, as it personally happened to me that, a large company comes in and buys it's competition, and then runs it into the ground, so at that point, they have no competition. This solidifies their place in the market. That is the only thing I would be afraid of. So I guess in the long run, the original company goes out of business.
But this is an ever changing world we live in. At one time in my diving career, the company that I had been loyal to for thirty years, commanded a very large piece of the drysuit pie. Commercial divers, police and fire and rescue divers as well as sport divers all seemed to embrace this line. I do not believe they command that same privilege now. Sometimes you cannot rest on your laurels.
The other suits have the ability to resell ( or not ) , at least right now, because they have some history.
I believe starting out with a small number of dealers, at least right now, is just good business. Before I brought a lot of dealers on board I would want to see if there is enough of a demand to justify such a move. And at least in this way I would have some control over my product.