Its based on double filtration costs. I double filter all my air. Filter medium is reasonably expensive in OZ compared I suspect to Mexico.
LDS Air fills in OZ are in the order of $7-10 depending on where you are.
I'm not in Mexico. I just know that with Mexico's high electricity costs (5 times mine) they can sell air at a profit for $1.50 and I know my filter costs here in the US are about 50 cents per fill with small prepacked cartridges. They must really nail you for the cartridges in Oz.