Just 8%.... Is that all? Shame on the Dive Ops for ever thinking they are part of the traveling customers overall team (sarcasm intended....) Reminds me of the class in college called "How to lie with statistics". 8% of 3000 guests is 240 divers. Ummm, Mr. Guzman, I'd be very proud of that number too & there is NO WAY the house dive op can handle that volume!
Not to mention that an AI is a great place for Diver Dad to take his non-diving wife and kids so they have something to do all day while he is out diving. So Dad might only represent 25% of his family but none of them will be there if Dad takes them to another place where his diving isn't such a hassle.
I'd also like to know how the resorts arrived at their 8% number. Random surveys? Counting divers on the pier? They don't have access to other op's data or know what people do when they leave the property.
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