At one point I passed a whole row of small cubes, each with two chairs and a table.
---------- Post added December 12th, 2014 at 04:01 PM ----------
I understand your concern in regards to the other spaces which obviously pay a premium for that area. But ultimately their will have to be some concessions from both parties to make this happen. With out a doubt the new products show case needs to be rethought and a solution for this should be important
I'm not meaning to pick on new/innovative products... but which company/organization paying tens of thousands of dollars for prime center-stage boothspace - and spent years earning enough seniority points to get that space - do you suggest booting out to make way for pink masks and DiveRite's resurrection of their 905 drysuit?
At even the lowest price-level, for instance AUP's exhibit space cost them $50,000. But your suggestion is to move them out of the way for a dozen or so companies each paying $145 to put their products in the "new product" space? Or are you thinking that you'd up the cost to display a product in the new product space to $2500 or so? Do you think anyone would put their product in there for that?
Putting the new-product show-case in the middle of the floor is a wonderful idealistic notion... it's just completely unrealistic.
I understand your concern about the other spaces which obviously pay a premium for being in that area. But ultimately concessions will have to be made by both parties.We are in agreement that the new product show case is not very effective, and that most buyers are their to see new products.
Though some new items may not be revolutionary or break through items, there are still important upgrades and additions to existing product lines that retail buyers will be interested in. The new product show case is there to serve a very important purpose:
To help retail buyers have a glimpse of new products certain manufactures want to display. The manufacturer goal should be to impress the retail buyer with their new product display. The retail buyer if impressed or curious will visit the booth and inquire more info on this and other products. That is how I think it should work. You see the manufacturer knows exactly what he wants to show off, the retailer just wants to be able to quickly have a look at this
new product and determine if he wants to pursue looking into it further.
Here is how I think the space for the new product show case can be paid for and actually implemented in either the front center area or other visible location, which is heck of a lot better than the far right bottom corner.
Out of a 10x10 booth area you can get 4 display areas. 2 on one side and 2 on the other. Each space being 5x5. If the display price was raised to about 400 to 500 per space the cost of the booth would be met.
this plus a slightly higher admission, would more than compensate the cost of the new products display area. No one wants to boot out anybody. Its merely a remodeling job.
The new product show case should be the CENTER PIECE of the DEMA show, not the laughing point of the DEMA show. I did not pay to have my products in the new products show case, because it was a waste of money even at 195.00. But I would pay more if it were available in a more reasonably visible area especially if they took a bold move and moved it to the center of the show floor.
