I agree with Mfinley ... it is relatively painless to say "no gracias" or "no thanks." While it may be a bit confusing when first getting out of customs and wondering where to go and how to get to the hotel, these folks have their job and I found they in general they were respectful and respected a "no thanks." As others have suggested, if you are a single or couple, go the the window to the left of the customs exit, but your van tickets, smile at folks, and enjoy the Cozumel atmosphere. Relax, breath deep, and enjoy a different culture.
With the state of air travel today and the stress that comes with that, plus the new experience and hopes that you can get through customs and immigration with the proper paperwork and not having all your stuff searched through. Then coming through that door to at least eight sales guys all trying to get your attention and offering "to help", just adds more stress to the situation because I KNOW they want you to go to their Timeshare sales presentation. All of this with a family of four.
When I arrive to a foreign country (or anywhere for that matter), the very FIRST thing I want to do is ensure my wife's and children's safety. I want to get to my transportation to get to my hotel hoping against all hope that the travel plans and reservations I have made were correct and in place. When the car rental person whom you had personally made the arrangements crystal-clear with, he promised you in an e-mail the day before we travel that he would be there holding a sign with our name on it... is not there, that adds a tremendous amount of stress to the situation. I did not bring my cell phone. So I had to find a public phone, and call the guy. I felt that I got lucky and got it worked out. But as you sit there on the curb, with your wife and kids, it makes you wonder, if the car rental guy messed up or outright lied to me, are my accommodations going to be right? Will I have to try to find another hotel for the night (or for the week)? In our case, we rented a villa.
I read from you "smile at folks, and enjoy the Cozumel atmosphere. Relax, breath deep, and enjoy a different culture". But consider this, I had to leave my family at the curb of the airport in a foreign country. To walk out to a circle to catch a ride to the car rental company. Sounds easy to you, but that was a very hard and stressful thing for me. My wife looked at me, kissed me on the cheek and said "Be safe, and come back to us." She never said those words to me before. I am walking away from the relative safety of the airport (at least I saw a policeman and pointed him out to my wife) to go get into somebody's car... not an official Budget Rent-a-Car van. Had I not saw that policeman, I would have not left my family there. Also, I know my wife has the commonsense to keep herself my our kids out of danger.
I had one last thing going for me. A older gentleman whom I quickly judged to be of good character actually walked me out to the circle and told me that the Budget guy was his friend. I put a lot of faith in that stranger, but after years of managing people, I like to think I can quickly size people up. It actually brings a tear to my eye as I write this, but when I got back with the rental car, this guy told me that he kept an eye on my family the whole time I was gone. He must have sensed my concern and stood guard. I didn't know how to properly thank a guy like that. I must have tried to shake his hand off. I would have given him a quick man-hug, but I didn't know if that would surprise or offend him. My last resort felt cheap to me, but I guess it got my point across to him... I gave him $20. I told him I thought he was the only honest guy in the whole airport. I was hoping that he felt my appreciation more than the $20 bucks. I wanted him to know that what he did was much more valuable than money... he insured my family's safety and expected nothing in return. I will forever remember the kindness of that man and I only hope that one day I can be as good a person as he is. Actually, I try very hard.
Anyway, as I drove away, I had no idea that the guy was going to watch over my family, and my thoughts were - What if somebody drove up and asked my wife if they could help? They say, "Oh, I can take you and your family over to where your husband is!" Then when they get off property, all kinds of ugly things can happen to them. We read about ransom kidnappings now all the time in Latin America. The standard thing to do nowadays is to get kidnap insurance when going to Columbia.
Do you find me paranoid? Do you think I am over concerned? When you have a wife and two kids, one being a young girl, you love deeply and are responsible for... would you agree with me?
The absolute VERY LAST thing I want to do is talk to a sales person about a Timeshare deal. It makes me wonder... why do they try to hit you up at the airport? Do they think you have flown all the way to their island without accommodations ready? Do they actually think you are in the mood to be sold time in a hotel for many thousands of dollars. They prey on the confused. They say "Do you need help?" "Are you looking for something?" they act like they are trying to help you, but they are really helping themselves to YOUR time. So they are deceptive right from the start. Do they really make any sales at the airport? They distract, confuse and mask their true intentions from me... therefore they are liars and they offend me.
Sure, we all learn through experience, but first impressions leave deep memories. I understand what you say about "Relax and enjoy the differences another country has to offer". Of course that was part of the reason we were there. But I think I am like many others when I say that I can't relax until I know my family is safe in a hotel room and all the stresses of travel have melted away. I overheard one of my kids mention the Timeshare salesmen when she was talking to her friend on the phone the other day. I caught my ear, so I eavesdropped a little. That was her first impression of Cozumel... Timeshare hustlers. After that, she talked about the swimming, shopping and the ferry ride to the mainland... then I gave her privacy, but her first thought was of the Timeshare hustlers.
The smartest thing Cozumel could do is make that arrival process more comfortable and less stressful. Here are some ideas I have off the top of my head:
1) Kicking out those Timeshare salesmen.
2) Have all the rental car vendor counters there
3) Have visible pay phones
4) Normal taxi service.
5) An information counter staffed with multi-lingual people who are not out to sell you anything.
6) A bank our money exchange counter with a fair exchange rate.
Then we can relax, have fun and enjoy what another culture has to offer. Please don't tell others to "Just Relax" unless you truly understand the stresses they are going through. That airport is just not friendly to arriving passengers.