Since I work for an online gear manufacturer and retailer I can't give you an unbiased opinion on the subject, but I can give you a glimpse of my experiences as an online SCUBA retailer. First I want to start out saying that we are not in the business of: 1. making huge margins off of the public, 2. selling discontinued non-warrantied gear, 3. selling equipment that can't be serviced/repaired, 4. selling cheap unsafe equipment, 5. screwing up orders.
How we go about doing this is as follows: we are the manufacturers of all our equipment and thus control the price and quality on all of our items. We keep our prices low, not to put dive shops out of business, but to get more people into diving who otherwise might not be able to afford the equipment. The diving industry has been on a steady decline for years and I attribute most of that decline to the high retail price of equipment.
Manufacturers get their products made at prices that are fraction of the cost the consumer pays. They then sell those items to your local dive shop at a sizable mark-up, who then sells to the consumer at a huge mark-up. By the time the BCD gets to the diver he winds up paying 3-5 times more than manufacturing cost. Our mission is to sell our products at the most affordable prices and save the working man his hard earned money.
Since we are the manufacturer, everything we sell is fully warrantied and is backed by a 30-day satisfaction guarantee. If you don't like what you've purchased, for any reason send it back, unused, within 30 days and we'll gladly exchange it for another product or refund your money in full.
I admit we don't have the biggest catalog in the industry, but what we do have is 183 SKU's (and growing) of the most reliable and durable equipment at the best prices.
Aloha,