That's precisely my point. Informal unfiltered exchange is good, and IMO much preferable to an official-looking sticky article that attempts to rank and rate dive ops.
FYI, I never said / intended to "rank and rate" dive ops and don't see where anyone supported such an idea in this thread. And no, it doesn't take "a few minutes" to research, choose and book a dive trip on Cozumel, unless you already know what the different options are.
Again, to be clear, I don't suggest a "bench-test" or a "who's the best dive op" list, more a directory of the ops we know about with useful, factual info about them (website, contact info, where they usually operate from, the types of boats and tanks they use). The only way this could be done in a partial way is by a) outright lying about those facts or b) not listing all 90+ dive ops on the island (which unfortunately is probably bound to happen, unless someone has the full list of Cozumel dive ops available but then again, considering we rarely see more than 15 ops recommanded by the different posters in any thread in the Coz forum, I don't see how that would be less impartial than what it is today).
To answer some of the other posters (sorry, just got off work, too lazy to multi-quote).
Presentation itself isn't an issue, there's a very basic table tool on the board. Would make for narrow colums though, so not much room for headings. But it could be done as a list.
Again, after Christi made her point about pricing policies, I agree with her and others that rates should be left out. Besides the "special deals" aspect, dive shops have different formulas (some include equipment, others don't, some charge extra for fast boat, others don't, some offer multiday packages, others don't
) so way too complicated to deal with.
The flexibility of the dive ops could be accounted for by a simple warning note at the beginning of the list, stating for example "Dive ops will do their best to ensure you have a great experience with them. If you don't see one that seems to fit your needs on the list, or have a specific request, don't hesitate to contact different shops. Cozumel dive ops can sometimes be very flexible."
Anyhow, thanks for everyone's input/feedback so far. It seems to me there isn't much positive interest for such a thread on the board, so I'll probably just drop the idea.