I Believe! is PADI's New Theme

[RJP]

Maybe the speaker said 3.4 million-still a very impressive number 10% or so of the total US population.

Overall, number of people reached is meaningless. (You can hit 3.4mm people with two or three newspaper ads.) The important figure is number of QUALIFIED, MOTIVATABLE people are not only REACHED but actually moved to taking some sort of action.

 

[Louma]

Vote early and vote often!

 

[drbill]

I'm not attempting to bash PADI with this, but I'm still not sure exactly what it is they believe. You have to believe IN SOMETHING... what is it?

 

[mikemill]

I'm not attempting to bash PADI with this, but I'm still not sure exactly what it is they believe. You have to believe IN SOMETHING... what is it?

Money

 

[Divin'Papaw]

Money

And that doesn't apply to every manufacturer, agency and shop as well?

 

[ScubaSteve]

Perhaps it was 34+ Billion certifications......not people. Unrealistic still? Sure but maybe a LOT of people like taking Underwater Naturalist over and over because it makes them a more advanced diver

 

[zaberman1]

they meant $34 billion...

 

[Rick Inman]

Perhaps it was 34+ Billion certifications......

I think they came up with that number based on number of snorkels sold.

 

[fireflock]

I'm not attempting to bash PADI with this, but I'm still not sure exactly what it is they believe. You have to believe IN SOMETHING... what is it?

Change?

 

[ScubaSteve]

Change?

Spare Change? No matter what, it sounds like Pete drank the kool-aid . Not that there is anything wrong with that. After all, they DID open the bar