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Do not go in to a shop and try on different things for comfort and fit get the info and then say thanks I'm going to get it online. I had 2 customers do this to me before, one I found out after I showed them all the gear and the other kept saying well I found this online for this much and this for this much. I wasted hours on these people and they got all the right sizes and info then bought it somewhere else. The second person though was not comparing apples to apples and I could not meet the prices of the junk they wanted online.
What's the difference between what they did and what I did? See below. The other shop "wasted hours on [me and I] got all the right sizes and info then bought it somewhere else." It's called comparison shopping.
I bought bc, computer, octo and regular reg for my LDS but only AFTER going to another LDS that sold similar gear 30 mi away. I got a written package price quote from that shop, took it to my true LDS (1 mi away) and asked if they would match the price (times 2, because my wife was being equipped also). They did. Some items were by different manufacturers, but the same quality of product (low priced Apeks reg instead of low priced Aqualung reg; same parent company). I also paid cash. The result was about a 33% cut in price from the list total.
I think that he is talking about those who go to the LDS to get the "right size" for items they intend to order on-line. This lacks integrity. I always tell my LDS what I am doing and they always give me a great deal. If they can't, they tell me they can't. They never "guilt" me to buy. The ones that use guilt will simply drive a wedge between me and them.