Rather than offend anyone about Rolex's, or their watch of choice, I simply offer the following information
If you want a forum that focuses on watches, go to
timezone.com. It's the scubaboard of the timepiece world. And if you're interested in getting a Rolex, take the time to preuse the Rolex board to get an idea of how much to actually pay for a given Rolex.
Many people like Rolex's. Most watch enthusiasts tend to look at different watches.
Having said this, I don't see the point of beating up a $5000 dollar watch diving. I'm sure they can take the abuse, but banging and scratching my expensive watch isn't for me. There are lots of cheap divewatches that provide better functionality for ~100 dollars. They keep better time, and if they get beat up, throw it away and get another one.
And when I'm not diving, I wear my trusty Omega speedmaster, which keeps superb time, and doesn't feel like I've got a 5lb weight on my wrist.
Watches are the quintessential male affectation. Objectivity has little to do with them, like cars, women, golf clubs, etc.
YMMV
Francis