miketsp
Contributor
DORSETBOY:Agreed, any lds needs to have good service, another point though, if people dont support their lds then whee will they get their fills for their tanks for example? ow many divers have their own compessor? Cant do that on the internet and an lds cant survive on the money from fills alone.
Where I am I'd say that all the lds I know make 60% of their money from organizing dive trips, 30% from courses and only 10% from equipment sales & service.
They all organise at least one out of state trip every month for a coach load of divers, international trips every one or two months, in state outings every weekend.
The LDS I mainly frequent, sometimes has to use two coaches ( 2 x 40 divers) for a long weekend and charter several boats to cover the various levels of skill.
Needless to say this generates quite a social atmosphere.
Every month they organize a barbeque/pizza event ( guys take drinks, gals take food) in a covered space at the back of the shop to celebrate the birthdays of the month. Minimum investment on the part of the LDS but generates a lot of loyalty.
After every trip they arrange an evening outing to a pizza place so people can exchange photos & stories.
So, I spend a lot of money with them on trips because they get group prices and charge me less than I can do the trip individually and still make a nice profit.
But I spend almost nothing with them on gear because they are way overpriced.