I think Cinemanic might have had the idea more of a SONY than an Apple. In other words, if you don't mind paying a little more and don't want to take the time to shop and sort out "best of breed" solutions for every piece of gear, is there a specific "name brand" wherein one can find consistent quality?
In electronics, that used to be Sony for me. I knew if got "consumer lazy" and just bought a Sony, I wasn't always getting the best "deal", but I was getting something of quality that was consistently excellent in performance, if not always the category leader.
A prior poster made mention of the "status" thing. It has been my experience that divers in general are a enthusiast group that seems to care the least about "labels" and gear-maven status baubles.
For me, the single most important piece of my gear is my primary regulator. If that doesn't work well, nothing else really matters.
I think Atomic is as close to a "Sony" as there is in dive gear, at least for regulators. And I own the bottom of their line...the Z2. Am I going to feel intimidated by a guy diving next to me sucking on a T2X? Hardly. The whole "my toy is better than yours" just doesn't play here.
After that...it boils down to personal choice, doesn't it? Regardless of the label, its what feels right to you when you dive. You do it enough, and you gain preferences for gear that might not equate to a particular branding. I have yet to see any diver show up anywhere with each piece of gear from the same company.
I have an old Oceanic snorkel, a mask from...I forget who...(but has the magnifying lenses in the bottom so I can read the computer)...and the much maligned USD Rocket-Fins.
Oh, and I agree that the Atomic Cobalt is the most beautiful DC I have ever seen...but at 3X the cost of my Zoop console, I hesitate to start lusting after it.
Regards, DV