DEMA Listening Session

[cerich]

NetDoc: Do you know about the Unified Diving Industry meeting tomorrow?

Where? When?

AM

8:30 am at the show upstairs, heading there now!

 

[The Chairman]

It's actually the DEMA meeting and is well attended. Too funny!

 

[The Chairman]

Tom claims that the Be a Diver campaign has had 35 Billion impressions. Not a typo.

Their mix of advertising EXCLUDES the Internet (oh my!) They completely excluded it! Un-Steenkeeng-believable.

 

[HowardE]

Tom claims that the Be a Diver campaign has had 35 Billion impressions. Not a typo.

Their mix of advertising EXCLUDES the Internet (oh my!) They completely excluded it! Un-Steenkeeng-believable.

Maybe he means hits (which are images, loads, pages, etc - not a good measure of internet traffic)? With an alexa rank of 2.9 Million.... I wouldn't gauge that site too successful.

In comparison... demashow.com - the site that HASN'T been marketed to the masses is ranked 480,000

 

[The Chairman]

Only 20,000 users have accesses DEMA's Be a Diver shop locator in the last 17 months (inception).

In the shop example, they showed that for $2,200 they gained 29 divers.

 

[The Chairman]

No, these were NOT web stats, but stats about TV and Radio. They don't do internet.

Maybe he means hits (which are images, loads, pages, etc - not a good measure of internet traffic)? With an alexa rank of 2.9 Million.... I wouldn't gauge that site too successful.

In comparison... demashow.com - the site that HASN'T been marketed to the masses is ranked 480,000

 

[The Chairman]

By my count there are well over 300 peeps in this room.

23 minutes left in the meeting and it's now open to others.

Bob Hollis: 70s and 80s were our gravy years. OW certs have declined since the 90s. He is proposing three initiatives.

1) A study on how to improve diving $
2) A study on how to help retailers
R) 3 DEMA meetings

 

[Divin'Papaw]

This is great. Play-by-play from my office in Indianapolis. Gotta love ScubaBoard!

 

[PhilEllis]

Tom claims that the Be a Diver campaign has had 35 Billion impressions. Not a typo.

Their mix of advertising EXCLUDES the Internet (oh my!) They completely excluded it! Un-Steenkeeng-believable.

So, 35 BILLION impressions and we STILL can't convince people to learn to dive and purchase dive equipment? Damn, I would LOVE to know their idea as to how that happens!

Phil Ellis
www.divesports.com

 

[The Chairman]

Susan Long is now speaking on behalf of þhe recent petition.

She has asked for an answer to the petition by the end of The day.

Brian Carney has suggested that he represents the NEW generation. He is promoting INCLUSION and not isolation.

He.is passioately arguing each point of the petition and is pointing towards terrible communication by DEMA.

All three were followed by clapping.