No doubt we enjoy the company of our customers but let's face it there aint but one reason we unlock the flipping door in the morning.
Though it should be polite and not to pushy, if you don't make an attempt to sell to the folks that walk in you will be hard pressed to find someone else to sell too.
Grocery stores sell to strangers that walk in. A dive shop is different. 90% of our sales are to the regulars, the folks who stop in to bs about diving or to kill a long lunch. That's why dive shops sponsor trips, clubs, have new diver parties and whatever else they can do to generate traffic. I'm sorry, even though we enjoy it the main motivation is the sales not the company.
Though it should be polite and not to pushy, if you don't make an attempt to sell to the folks that walk in you will be hard pressed to find someone else to sell too.
Grocery stores sell to strangers that walk in. A dive shop is different. 90% of our sales are to the regulars, the folks who stop in to bs about diving or to kill a long lunch. That's why dive shops sponsor trips, clubs, have new diver parties and whatever else they can do to generate traffic. I'm sorry, even though we enjoy it the main motivation is the sales not the company.