MAP = Minimum ADVERTISED Price, which is not minimum selling price. That's why there are countless stories from other Scuba Board members who have called in about an item and been offered a less expensive price than what is seen online. It sounds like you have a great LDS and personally knowing they're few and far between, I wish you and them well!
Thank you for clarifying MAP.
From the horror stories I read about I realize my experience is not as common as it should be. We've actually become quite friendly with the owner of the LDS, he's a good guy. He bought a dive shop out of a love of diving not an ambition to get rich.