There is nothing wrong with making money. What is wrong is giving someone an AOW card that gives them access to sites and dives that require a higher level of knowledge and skills that were never imparted in the class. AOW courses that are "tastes or tours" of advanced dives and ones that are justified as "it's five more dives with an instructor" are not only a waste of time but in some cases dangerous. They give the diver the idea that they can now go out a plan a deep dive on their own.
They should be able to but if they have not gotten instruction in gas management, emergency deco, use of lift bags and lines for shooting from depth, and been told the actual risks of these types of dives they are only being taken advantage of. If they have not been task loaded in the course to see how they may respond to a situation where the light goes out, the buddy is all of a sudden OOA, and you are 90 feet down they may think it's no big deal. If they are taught and think it's ok to use an al80 on a 100 foot dive with no contingency planning or redundant air supply they are being shortchanged and taken advantage of. If you teach good habits in the OW class and really drive home their importance there is no need to go over the basics again in AOW. You can take those skills and habits and use them as the foundation for new skills and knowledge.
I don't allow people to start my AOW class unless they have their basic skills down. If I did they would not get through my class. They would end up frustrated and overloaded. Before taking on an AOW student an assessment is done. We discuss their level of training to this point. At times it includes an AOW class they have taken from someone else and they still do not have the skills or confidence they should have. So we do an interview and that may include an in water assessment. Pool or a couple OW dives. We look at where they are deficient and where their training was lacking and address that.
Sometimes we do it on the dives and can correct the problems in short order. Buoyancy and trim are things I can usually fix on someone in a dive or two or 2-3 hours in the pool. IF we can't fix it quickly thenI will tailor a training program for them as a primer. We may need to go over the basic skills and knowledge. I do charge for this but it is not expensive.
I had one diver who did a three hour pool workshop tell me we covered more in those three hours than he did in his entire OW course as far as skills went. Because he watched the instructor demo the skill, he repeated it once, and he was done. Never had to do it again until checkouts. We must have done 10 mask remove and replace in that one session. Never kneeling but while swimming, hovering, while sharing air, and while doing other tasks as well. All while maintaining neutral buoyancy and decent trim. I had him bring all of his exposure suits and do real weight checks with each one. We took 8lbs off his 3 mil, 6 off of his 5 mil, and ten from his 7 mil requirements. All of these had been determined by his previous instructor. He left for Cozumel a week later and on his return told me I helped him "cut his air consumption in half". He immediately signed up for AOW with me(he'd done it with his other instructor and felt cheated), UW Nav, and then did Rescue. I also made him wait between classes to practice and absorb what he just learned. He has gone on to do Solo and Intro to Tech with another instructor I recommended as I did not at the time offer those classes.
A person who cannot do a weight check on their own has no business starting an AOW class. Someone who cannot set their gear up without assistance should not be in an AOW class. These "divers" either did not pay attention in their OW class or they got piss poor training. I have found that the students who received more comprehensive training in the begining and in subsequent classes come back more often because they want to than those who feel like they have to. Last year at a presentation I did on diver responsibility that was based on the essay I posted on this board, I had a woman interrupt me halfway through nearly in tears. Asking me why she did not get from her instructor the information I was conveying that I pass on to every student of mine. She was ready to quit diving because it seemed all they did was try to get her to take more classes and spend more money to learn what I was now passing on for free. And that I do add to my own classes. Telling someone they have to get this or that does not work nearly as well as instilling a sense of confidence and wanting to learn more as they gain experience. Divers who want to come back for more training seem to be better students than those who feel they have to.
We include rescue skills in the OW class and I put them in the AOW class I teach because divers should have them. The person who decided it was a good idea to take rescue skills such as panicked diver on the surface, unconscious diver from depth, rescue tow while stripping gear, and supporting a diver at the surface was an fool. All of these are in my OW class and I had to put them and more in my AOW to address the lack of these skills in students I was getting from other agencies.
No one should have an AOW card without these skills being passed on to them. In addition the last dive in my AOW class is all rescue related skills. No mask swims, no mask air share swims, buddy breathing swims, no mask air share and ascent, loss of buoyancy control ascent and support, and unconscious diver from depth. As a result 85% of my OW, and AOW students also went on to take the rescue class. More are planning to this season. Not because they have to but because by giving them a foundation in those skills they want to. People who do actually feel comfortable with planning, executing, and returning safely from a dive without a DM or instructor in the water right after the OW class are more likely to keep diving. Those who are unsure of their skills and ability to do that may come back. But it is more likely they will get spooked and quit, get mad and quit, dive only once or twice a year, not become regular divers who dive locally, or just decide it's not worth the effort.
One large agency is touting how many divers they have issued cards to. BFD. Where are all those divers? Shops and mfg's should be rolling in cash. Instead in some areas they are dropping like flies because those OW divers who might have kept diving and taking courses and buying gear are not coming back. They don't feel qualified to continue diving on their own. So they don't. I have one student who I lost touch with due to his job moving him. I don't know if he's still diving. Every other one has been out after their OW cert and the majority of them are regular local divers who may not go deep or do complex dives but they are still diving. Because they feel that they are capable of doing the dives they do without me or another pro around. If they never come back for another class it's ok with me. And they know that. But most of them have.