If you are planning to do any cold water diving make sure your octo is also anti freezing as your primary should be. For example, don't go and get a Mares abyss first stage and primary reg and a bottom of the range octo ... get the abyss octo.
I have an Apeks ATX 200, and an octo ATX 40, the octo is still a high performance reg (and anti freezing etc.) but no way as expensive and as loverly as the ATX200, I wouldn't dream of having an ATX200 octo! The ATX 40 is just as safe and reliable, but who cares about an amazingly easy and nice breather for their spare air... it also glows in the dark! Whoo hoo! Most good makes of scuba regs offer a cheaper octopus to hook onto your first stage that is still good quality. Ask the staff in the dive shop you are buying in, for advice and info on all the reg set ups they have and what octo they would reccomend for your own specific diving requirements.
If you never intend to do any cold water diving, don't bother with the expensive regs that have the anti freezing capability, if you know you want to do Nitrox diving, don't buy an expensive titanium reg, that wont be compatible with nitrox.
Best regulator makes IMO are Scuba Pro, Apeks, Mares & Dacor. I would avoid Sherwood, Aqualung, Oceanic and Genesis for regulators.
Another bit of info that you may not know and might find useful is whatever make your first stage is, will dictace who make your primary second stage and alternate. If you have an Apeks first stage, you can't hook up a mares primary and octo second stages to that. Apparently it's all to do with the pressure reducing abilities of the first stage and the recieving abilities of the second stages... different companies have different working pressures... as far as I know.