Many SCUBA Distributors/Manufacturers have multi tiered pricing depending on the stores volume.
They have "booking programs" that demand a certain volume order for the best pricing.
The MAP pricing is usually about 10-15% off the MSRP.
That is the "advertised" price.
The store is free to sell at whatever price they choose over the counter, over the phone.
That is why a phone call direct to Leisure Pro, DRIS, Scuba Toys, etc. often results in
a much better price: "out of Box", "Never used floor sample", and just a plain outright
discount.
The smaller retailers are paying a much higher wholesale price than the "big guys".
They have "booking programs" that demand a certain volume order for the best pricing.
The MAP pricing is usually about 10-15% off the MSRP.
That is the "advertised" price.
The store is free to sell at whatever price they choose over the counter, over the phone.
That is why a phone call direct to Leisure Pro, DRIS, Scuba Toys, etc. often results in
a much better price: "out of Box", "Never used floor sample", and just a plain outright
discount.
The smaller retailers are paying a much higher wholesale price than the "big guys".