It is price fixing, and they do it in the US because they can. They can't get away with it in Europe. However, if you buy something from a European company, ScubaPro won't honor the warranty in the US - you would have to send it back to Europe for repairs. I have had a love-hate relationship with ScubaPro for years over their policies. I love their regulators and BCD's, but I won't pay their anti-competitive prices. So I buy from Leisure Pro, and accept the fact that I don't get the ScubaPro lifetime warranty. But that warranty is not worth as much as you might think anyway. I have a MKV reg that I bought from a ScubaPro dealer about 40 years ago. I lost the warranty card years ago, and I can't even get the second stage serviced any more - even if I pay for it!
ScubaPro does not have the lifetime warranty in Europe anyway
Why can't you get the reg serviced?