Fish_Whisperer:
The benefit of making major purchases like regulators or dive computers from your LDS, is that hopefully, they can also provide annual service and repair, should it become required.
One should be able to get service from the LDS regardless of where things are purchased.
Our LDS recently raised service prices to the point where myself and others have been sending our regs out for service. $120 to service a first and second is just too damn high when I can get the same service for $55 from TDL.
LDS's historically have not had to compete on price. I notice that there is very little gear overlap across stores, and where there is overlap, the prices are mostly fixed. Along comes the internet, and all of a sudden these business owners have to do more than purchase inventory, and sell it for a fixed price with no competition.
Companies like LP, and ScubaToys just seem to get better and better at competition. Now LP will guarantee fit on many personal items like fins. If they don't fit, send them back, and they pay shipping. ScubaToys does similar things.
Even with the internet, the LDS's refuse to compete. The give a song and dance about the dangers of purchasing life support gear online during OW, and the vast majority of the new OW students drop between $400~$500 on personal gear you can get online for $200~$300. That mask that LP sells for $30 that the LDS sells for $75 has one heck of a huge markup.
Ironically a buddy of mine dropped maybe 3K on equipment at our LDS, and he get's no better treatment than I do. In fact, they were really going to take him to the cleaners when he wanted some tanks O2 cleaned and hydro'd. I spent less initially, got higher end gear, and seem to get the same treatment from our LDS.
I use the LDS for training, tank fills, and small items. One does not save much $$$ on a lot of accessories as prices on a $25 item with a 10% savings when buying online are pointless. Big ticket items however generally come with huge savings, as do high volume items like masks, and other personal items.
I would love it if the LDS would compete. If they make $50 on a BC instead of $200, that's $50 more than nothing.