The AOW card is getting to be like a college education in the job market. It is turning into the bare minimum to allow people to do the diving that they want to do just as a college diploma seems to be the bare minimum to find a job that pays half-way decently without physically working a person like a dog.
I have to have x-number of logged dives in certain conditions AND an AOW card to do the diving that I do sometimes. I can't have any nitrox fills over 40 percent (legally that is) without my Advanced Nitrox Card (ie. my Deco bottle). Once I get my DiveCon card, I imagine that it will sit around somewhere off my person unless I am on a trip representing the dive shop when I will actually need it.
How many people here have recently had to get AOW cards after diving for years because they OW card no longer is considered good enough for the diving that they want to do? If you want to go to the deep side of the quarry: AOW card required. If you want to dive the more difficult wrecks: AOW card and x-number of deep, cold water dives required. The standards are being raised before dive operators will even look at taking you out for certain dives. How long before it becomes Master Diver? Granted for SSI, a Master Diver card is the same as an AOW with the Stress and Rescue attached (essentially) so in my mind an SSI Master Diver card is only good for someone who wants to dazzle an operator to leave him/her alone and worry about someone else.
Still, we talk about this stuff now. What happens when the operators want to see more.
In the end, that piece of plastic isn't important. Skills are important. But, maybe in asking these questions, people are thinking ahead. But, it may be what is required to get you on-board to show that you know what IS important. Just like that college education for the job market in an unrelated industry.