Big successful companies pay big bucks, it keeps good people on board, helping to keep them successful. Look at Kaiser Permanente, they are a non-profit organization that employs hundreds of thousands of people, many who are paid very well. They still help people too.
Mission Statement updated
Purpose... PADI exists to develop programs that encourage and fulfill the public interest in recreational scuba and snorkel diving worldwide
at an affordable price according to Frank
Vision... PADI intends to be the world leader in the educational development of scuba diving professionals and enthusiasts.
Slogan... PADI - The Way the World Learns to Dive
at an affordable price.®
Mission... To teach the world to scuba dive
at an affordable price.
Values... In all of our relationships, we will demonstrate our steadfast commitment to:
Leadership - Being a world-class leader in every aspect of our business, in the way we design and develop our products, in the training of recreational scuba divers, instructors and retail and resort operators, in the support and service we provide to our professional members (instructors, assistant instructors, divemasters, retail facilities, resorts) in diving safety and education, in aquatic environmental education and preservation, in our management performance in our global marketing of scuba diving adventure and in developing our skills at every level
at an affordable price.
Integrity - We honor our commitments, take personal responsibility for our actions and practice the highest ethical standards.
Our People - We value the skills, strengths and perspectives of our internationally diverse membership and employee groups. Our team will foster a participatory workplace that empowers our people to get involved in decision making and develops leadership skills at every level. We will continually encourage cooperative efforts at every level in our company.
Quality - In all that we do, we pride ourselves in performing it correctly and accurately the first time to the highest standards of quality and efficiency. We will strive for continuous quality improvement in all that we do in order to be the world's premier recreational diving training and educational company.
Customer Satisfaction and Retention - Keeping customers satisfied and earning the continued loyalty of our members and divers is essential to our success. We will achieve total customer satisfaction by understanding what our customers want and delivering it flawlessly
at an affordable price.
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The Environment - In all that we do, we will strive to achieve our commitment to preserving the aquatic environment for future growth.
Underwater Cultural Heritage - We are committed to the protection of underwater cultural heritage for future generations of divers and non-divers alike.
Core Competencies...
Unsurpassed Customer Service and Knowledge
We recognize our strength and competitive advantage is our people performing outstanding customer service, and developing excellent programs and products. We pride ourselves in listening to the needs of our markets and exceeding their expectations
at an affordable price.
International Program Integration
We continuously develop and advance the PADI System of diver education into countries and territories of the world with a consistent, standardized and state-of-the-art approach while adapting to diverse cultures, customs, protocols and languages on a local level. Together, our world offices provide the PADI membership with unsurpassed quality in our educational materials, publications and support services, in a uniform, reliable and consistent manner.
Unparalleled Educational Validity
PADI's courses have been independently evaluated and recommended for college credit equivalency by the American Council on Education (ACE). We are proud of the ACE approval as an independent corroboration of the educational validity of our courses. All PADI credentialed divers are entitled to receive this benefit. PADI courses have received similar recognition from other educational institutions internationally. Discriminating dive students should ask why PADI has been the only training organization with this distinction.
Unequaled Diversity in our Professional Membership
With 100,000 professional members operating in 175 countries and territories, PADI Instructors are the most ethnically, culturally and racially diverse group of dive educators in the world. This means that potential dive consumer seeking diver education has a much greater chance of finding a PADI course offered in their country by a person from their own culture and in their own language. We are proud of our professional dive educators and our internationally consistent, diverse and culturally adapted training system
at an affordable price.
