- Messages
- 964
- Reaction score
- 163
I want a shop that has divers as its main priority. An attitude of "How can we help divers" will yield divers who are dedicated to the shop that is looking out for their interests. Too many shops are looking at nothing but their GL and responding to it, rather than taking care of the divers.
Take care of the divers and the divers will take care of your bottom line. You can run new divers through every specialty and take advantage of their enthusiasm by selling them every thing you can clip onto them, but at some point, they'll get wise to your motives. Sure, they've spent thousands already, but you'll lose the thousands more they would have spent with you had you treated them like the asset they could be.
I want a shop where I can come in and talk about diving without feeling like I'm wasting someone's time. High pressure sales have no place in the dive shop. Agencies don't help with this. There is reference to the fact that the majority of sales are made after the consumer has rejected the purchase 3 times. If I have to say no 3x, there's a very good chance I won't be coming back.
Take care of the divers and the divers will take care of your bottom line. You can run new divers through every specialty and take advantage of their enthusiasm by selling them every thing you can clip onto them, but at some point, they'll get wise to your motives. Sure, they've spent thousands already, but you'll lose the thousands more they would have spent with you had you treated them like the asset they could be.
I want a shop where I can come in and talk about diving without feeling like I'm wasting someone's time. High pressure sales have no place in the dive shop. Agencies don't help with this. There is reference to the fact that the majority of sales are made after the consumer has rejected the purchase 3 times. If I have to say no 3x, there's a very good chance I won't be coming back.